Faculty of Communication

Program Learning Outcomes

Public Relations and Advertising



Upon successful completion of this program, students will be able to:

  • Concepts are defined in accordance with cutting-edge communication theory and/or practice.
  • Describe the relationship between management and public relations, a corporate function.
  • Describe the issues, facts, and occurrences in public relations and advertising.
  • Public relations and advertising campaigns that use the public relations process (research, planning, implementation, and oversight).
  • Recognizes communication styles of diverse cultures and utilizes suitable communication tactics.
  • Skillfully employs verbal and nonverbal communication when giving presentations to the public.
  • Skillfully employs communication tools and methods.
  • Adopts cutting-edge techniques and technology and uses them in the communication, advertising, and public relations areas.
  • The information from the fields within the subject of public relations and advertising is used in communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research, and cultural studies, among other disciplines.
  • Solves issues that could occur in applications for advertising and public relations.
  • Occurrences that are social, cultural, and comparable.
  • Accepts accountability for carrying out difficult and unpredictable tasks found in applications connected to their specialty, either on their own or as a team.
  • Carries out independent advanced research in the sector.
  • Within the context of a project, he oversees the development-related activities for the personnel under his control.
  • By bringing new knowledge, concepts, techniques, or technologies to its field, it does so with risk and accountability.
  • By assessing the risks and opportunities related to one’s personal, professional, and/or work area, students accept responsibility for transforming their knowledge and skills into an idea, approach, technology, or product with high social, cultural, and economic added value. They also develop entrepreneurial competence, either individually or as a team.
  • Uses a critical lens to assess the advanced knowledge and abilities developed in the discipline.
  • By identifying the learning objectives, it develops and administers activities aimed at raising the performance of both itself and those under its control.
  • By communicating their ideas and suggestions for solutions to the problems vocally and in writing, students inform the pertinent individuals and institutions on the difficulties relating to their profession.
  • Students share their thoughts on issues related to their field and solution proposals for problems with experts and non-experts by supporting them with quantitative and qualitative data.
  • The processes of gathering, interpreting, using, and disclosing the outcomes of data relevant to the area are done in accordance with social, scientific, cultural, and ethical principles.
  • Students conduct its operations in accordance with the knowledge it has gained in the areas of the universality of social rights, social justice, superior culture and the defense of cultural values, environmental protection, and occupational health and safety.

About the Department